A creative and driven freelancer with 12+ years of experience in content creation and strategy, and omni-channel digital media. Clients include: L’Occitane, Levi’s, Armani Beauty, BNP, arte.
Social media copywriting (Instagram & YouTube) for Helena Rubinstein (L'Oréal Group) since 2021.
Texts for Dormeuil's Instagram account, comprising several collection launches.
Copywriting social media texts (Instagram and Facebook) for L'OCCITANE international accounts, from July 2018 to April 2019.
Social media texts (IG & Stories, Facebook) for Château Minuty, from January 2019 to January 2020.
Armani Beauty (@armanibeauty) • Photos et vidéos Instagram
Social Media Manager for Armani Beauty from December 2017 to September 2018 at Publicis Luxe.
Responsable for the social media strategy for Armani Beauty on Instagram, Facebook and YouTube (global accounts). Creating global plannings aligned with launches and writing editorial texts for social media and other campaign projects. Community management and identification of benchmarks and social media trends.
In comparison with the preceding period, there was a 120% increase in followers (737K vs 334K), 116% more global engagement and 70% more engagements per post.
Alice White Walker
English editor for Time Out Paris in 2017.
Devising a content strategy to attract new and relevant anglophone audiences.
Content management including sourcing features, translating, reviewing events; SEO-optimisation of past and present articles to sustain visibility on Google. Improving UX of homepage content.
Alice White Walker
Freelance writer for The Culture Trip, from October 2015 - March 2019.
I was also Copyeditor for EMEA countries in TCT's growing global hub of freelancers. Proofing and editing articles to CT's high standard.
Translating Modetrotter.com product pages from French to English.
Translation for Carrière Frères international Instagram account (& Stories) from August 2018 to January 2020.
Copywriting for ArianeGroup social media accounts, October 2018 to January 2020.