A creative and driven freelancer with over a decade of experience in content creation and strategy, and omnichannel digital media.
Eau Thermale Avène
Translation of social media campaign for Eau Thermale Avène's sun protection range (February 2022).
Helena Rubinstein
Social media copywriting (Instagram & YouTube) for Helena Rubinstein (L'Oréal Group) since 2021.
Origyn Luxury
Social media strategy and content creation for Origyn Luxury (Apr - Aug 2022)
Artisans de Genève
Translating (FR to EN) blog articles for luxury Swiss watch atelier Artisans de Genève.
Time Out Paris
English editor for Time Out Paris in 2017.
Devising a content strategy to attract new and relevant anglophone audiences.
Content management including sourcing features, translating, reviewing events; SEO-optimisation of past and present articles to sustain visibility on Google. Improving UX of homepage content.
L'OCCITANE
Copywriting social media texts (Instagram and Facebook) for L'OCCITANE international accounts, from July 2018 to April 2019.
Dormeuil 1842
Texts for Dormeuil's Instagram account, comprising several collection launches.
Armani Beauty (@armanibeauty) • Photos et vidéos Instagram
Social Media Manager for Armani Beauty from December 2017 to September 2018 at Publicis Luxe.
Responsable for the social media strategy for Armani Beauty on Instagram, Facebook and YouTube (global accounts). Creating global plannings aligned with launches and writing editorial texts for social media and other campaign projects. Community management and identification of benchmarks and social media trends.
In comparison with the preceding period, there was a 120% increase in followers (737K vs 334K), 116% more global engagement and 70% more engagements per post.
Alice White Walker
Tribune writer for the UK edition of the Huffington Post.