English editor for Time Out Paris in 2017.
Devising a content strategy to attract new and relevant anglophone audiences.
Content management including sourcing features, translating, reviewing events; SEO-optimisation of past and present articles to sustain visibility on Google. Improving UX of homepage content.
Social Media Manager for Armani Beauty from December 2017 to September 2018 at Publicis Luxe.
Responsable for the social media strategy for Armani Beauty on Instagram, Facebook and YouTube (global accounts). Creating global plannings aligned with launches and writing editorial texts for social media and other campaign projects. Community management and identification of benchmarks and social media trends.
In comparison with the preceding period, there was a 120% increase in followers (737K vs 334K), 116% more global engagement and 70% more engagements per post.