Alice White Walker

Translation of social media campaign for Eau Thermale Avène's sun protection range (February 2022).

Social media copywriting (Instagram & YouTube) for Helena Rubinstein (L'Oréal Group) since 2021.

Social media strategy and content creation for Origyn Luxury (Apr - Aug 2022)

Translating (FR to EN) blog articles for luxury Swiss watch atelier Artisans de Genève.

Translating (FR to EN) recipes for Jow.fr, an app that unites groceries with cooking.

English editor for Time Out Paris in 2017.

Devising a content strategy to attract new and relevant anglophone audiences.

Content management including sourcing features, translating, reviewing events; SEO-optimisation of past and present articles to sustain visibility on Google. Improving UX of homepage content.

Translating site banners and emailers for Sephora France.

Instagram posts for the launch of the Photoderm and Pigmentbio ranges in 2020.

Facebook ads for cashmere brand From Future.

Translating product pages from French to English.

Social media copywriting for 2021 Holiday campaign.

Copywriting social media texts (Instagram and Facebook) for L'OCCITANE international accounts, from July 2018 to April 2019.

Texts for Dormeuil's Instagram account, comprising several collection launches.

Social Media Manager for Armani Beauty from December 2017 to September 2018 at Publicis Luxe.

Responsable for the social media strategy for Armani Beauty on Instagram, Facebook and YouTube (global accounts). Creating global plannings aligned with launches and writing editorial texts for social media and other campaign projects. Community management and identification of benchmarks and social media trends.

In comparison with the preceding period, there was a 120% increase in followers (737K vs 334K), 116% more global engagement and 70% more engagements per post.

Tribune writer for the UK edition of the Huffington Post.