A creative and highly-driven writer with over nine years of experience in content creation, strategy and omni-channel digital media. Clients include: L’Occitane, Levi’s, Armani Beauty, BNP, arte.
Giverny: The Setting for a Masterpiece
How Monet arrived at Giverny and transformed the garden that would become the setting for hundreds of paintings.
A Family Boulangerie - Boulangerie du Square
Article on Boulangerie du Square for May/June issue of My French Country Home magazine.
Carrière Frères (@carriere_freres) • Photos et vidéos Instagram
Translation for Carrière Frères international Instagram account (& Stories) from August 2018 to present.
Minuty (@chateauminuty) • Photos et vidéos Instagram
Social media texts (IG & Stories, Fb) for Château Minuty, from January 2019 to present.
"Emotional Rescue" Interview with Nick Verstand
From the quiet reflection of AURA, which uses biosensors to deduce the emotional state of participants; to the mesmerising ANIMA, a rippling moon-like sphere which reacts to the viewers’ presence with audiovisual expressions to challenge our relationship to artificial intelligence, experiencing a Studio Nick Verstand work is to take a step into the unknown to uncover your true self...
Armani Beauty (@armanibeauty) • Photos et vidéos Instagram
Social media manager for Armani Beauty from December 2017 to September 2018.
Responsable for the social media strategy for Armani Beauty on Instagram, Facebook and YouTube (global accounts). Creating global plannings aligned with launches and writing editorial texts for social media and other campaign projects. Community management and identification of benchmarks and social media trends.
In comparison with the preceding period, there was a 120% increase in followers (737K vs 334K), 116% more global engagement and 70% more engagements per post.
L'OCCITANE en Provence (@loccitane) • Photos et vidéos Instagram
Creation of social media texts (Instagram and Facebook) for the international account of L'Occitane beauty brand, from July 2018 to April 2019.
Levi's® France (@levis_fr) • Photos et vidéos Instagram
Social media texts (in English) for Levi's European accounts, translated into relevant languages (FR, DE) from August 2018 to present.
Social media texts for YSL Beauty
Creation of texts for YSL Beauty's global Instagram account, on an ad hoc basis.
Between myth and reality: Paris, the cycling city
The City of Light has long been associated with the bohemian spirit of the bike. But what’s the distance between the stereotype and the reality of Paris becoming the world’s next cycling city?
An insider's guide to Paris - Paris in the summer - Paris travel guide ...
Paris is always a good idea. However, our guide will help you beat the crowds and overpriced pastries for your best city break yet. By Alice White Walker…
5 of the chicest Yoga studios in Paris
Yoga is more en vogue than ever, and Paris has loads of options for practicing in style. From plush chill zones with design sofas and cold pressed juices, to candle-lit spaces to enhance zen.
Here are the most chic studios in Paris to fulfill your two loves: Yoga and design accents.
How Luxury Brands Innovate on Social Media
Once upon a time, heritage brands didn’t know how to tackle social media. They were precocious, demanded a lot of attention and (shock-horror) they were mass-market! So how do the world’s most prestigious brands maintain their covetable status online? We look at four international names to discover how they innovate using social media…